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Case Study:
Wreaths by Elle
Bringing Wreaths by Elle's brand to life to match the stunning handmade products!
THE BRIEF
Wreaths by Elle provides trendy, enchanting and whimsical wreaths throughout the seasons, bringing smiles to people nationwide and style to any door, wall or large event space. Elle from WBE contacted ATM to bring her brand to life to match the beautiful handmade products she provides, Unsure where to start but Elle needed a website to start selling her wreaths online outside of Instagram and local collections, wanted her brand to flow consistently through her Instagram page where her many followers visit regularly and wanted to have business cards and thank you cards to add to each wreath that was packed to give her customers that personal touch with stunning packaging.
THE STRATEGY
Elle already her colour palette in mind as she has great taste and a great eye for design. She wanted manilla, black and fuchsia pink. The manilla needed to look like craft paper to give that homemade feel to the brand, so it needed a textured background, the logo needed to be black and then all other elements have a touch of fuchsia pink throughout to bring all these stunning colours and textures together. Elle wanted her logo to be a detailed wreath with her brand name included. She then wanted thank you and business cards designed and printed, as well as story highlight graphics for her Instagram page, Instagram resized logo and the big piece, her website designed with a functional shop and consistent branding throughout.
THE BRAND JOURNEY
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Hand drawn logo turned into a vector graphic logo with a decorative font for the brands name.
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A simple brochure and eCommerce website incorporating all the new branding elements into the design.
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After this, ATM got working on the business and thank you cards as Elle from WBE wanted to make her packaging a delight to receive on top of the beautiful handmade and readymade products.
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Elle bought cardboard boxes and fuchsia pink craft paper to place wreaths and then added the branded craft paper designed 'thank you' card to add that finishing touch and personal note to her customers.
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Designed multiple graphics for Instagram story highlights to make her Instagram page look more professional with her stunning new brand incorporated throughout.
THE RESULTS
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A stunning, unique logo design.
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A fully functionable website shop that is aesthetically stunning to browse through and super user friendly.
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Thank you cards designed, branded and printed to give that extra pop of chic to product packaging.
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Beautifully branded business cards (above) to use for networking and growing Wreaths by Elle as a business.
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Instagram story highlight graphic designs to bring brand consistency from her website and packaging through her busiest channel at the time.
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